Here is one very important difference between simply getting a web designer and bringing in an Internet Marketing Expert…  here is also where the “time” factor comes in…  Most designers use scripts and templates, we all know this to be true.  In fact, most business owners simply want to get online when they decide it is time, True?  And the majority of designers are building the site to please the one paying them…  not the general public who will be using the site to create more business for the business owner…  crazy huh?  Again…  the mind of the marketer…

Here is the bottom line with naming things correctly…  search engines read text, not images!  The time factor for the designer will be to quickly and easily name the images… examples: image001, image002, spacer, top, bottom, image003, logo and so on…  lol   This crap has nothing to do with what is on that page does it?  Why not feed the search engines more useful words since that is what they read?   Duh?   Use hard, time consuming names like “barcelona_air_conditioning_logo.jpg” or “air_conditioning_repair.gif”  Again, the mind of a marketer.

LOL… this one kills me…  page names!  page10, 1, 2, 3, and of course when they link to these pages using images!   why not match a text link: “Air Conditioning Filters” to a page called “air_conditioning_filters.html”  Yes, it may be a bit more time and money to create it properly.  But it may also be time to review some of your website components and names.  (saves and makes money in the long run)

More on this later…

~Craig